sportstyle

CONSUMER UNDERSTANDING OF PERFORMANCE TEXTILES Have you become more aware of the value of functional fabrics in your apparel for fitness activities? YES Does your performance apparel consist of the standard layering system of outerwear, mid-layer, and base layer? If you answered yes, which of these functional features are you more aware of: If yes, of those three categories which do you consider most essential? Insulation 3% 12% 33% 55% 5% 5% 13% 74% Sun Protection Mid-layer Water repellency Outerwear Cooling Base-layer All of them YES NO NO 85% 15% 25% 75% e value of functional fabrics is resonating loud and clear with consumers in 2023. Individuals not only have a b etter understanding of the technical benefits of today's performance textiles, and how to layer properly for comfort and protection during exercise, but they also show interest in future fabric developments, such as creating materials from textile waste. For example, 78 percent of survey takers would be inspired to buy goods from companies that highlight apparel made with waste. And here's the kicker: 68 percent report being willing to pay for it. While social media plays a role in purchasing decisions, the majority of survey participants are not influenced by "Influencers." Instead, respondents look to outdoor brands as a source of product knowledge, along with checking out websites of textile companies that supply fabric technologies. n S E I Z E T H E T R E N D ! CARPE TRENDEM is survey conducted by MESH01 included 315 respondents, men and women active and outdoors.Trend Insight is a feature within sportstyle that delivers research conducted on the MESH01 Platform.MESH01 collects data from a select panel of active and outdoor enthusiasts. 16 • September/October 2023 sportstyle • sportstylemag.com TREND INSIGHT POWERED BY WWW.MESH01.COM

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