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5 us with a true national database," he notes. "That really resonates with sellers and opens their eyes." He adds that Ranch & Farm Auctions, unlike many traditional auction companies, also provides designated agents for each property. "We have boots on the ground with our land experts who know the local area and can support the marketing efforts. That's a huge advantage." Supported by Whitetail Properties' in-house marketing services, the local Land Specialists develop and implement customized marketing campaigns for each auction. "What we bring to the table is better marketing in getting the word out," says Jeff Propst, a Land Specialist serving northeast and north central Missouri. "As a national company, we don't just send out emails and flyers like many local auction companies. We go above and beyond to truly reach the most qualified buyers and bring top dollar for the properties we represent." Land Specialists are also able to leverage relationships with local marketing vendors to help make client budgets stretch further. THE POWER OF LIVE, ON-SITE AUCTIONS Also, unlike many of its local competitors, Ranch & Farm Auctions offers a wide range of bidding options to make it convenient for buyers to act fast. Based on widespread reviews and reputation, the company's As of October, Ranch & Farm Auctions has successfully completed 81 land auctions this year, totaling 20,350 acres and more than $96 million in sales. It is expected that total auctions for 2023 will reach 125 by the end of the year, despite economic uncertainty fueled by inflation and recent interest rate hikes. specialty is live, on-site auctions. This format generates excitement in the marketplace, reduces time on the market and promotes competition among prospective buyers, helping to drive top dollar results for sellers. "We truly believe that's best for the seller," Propst says. "It produces a competitive spirit, with bidders watching each other. We provide bidding online, by phone and live, on-site, reaching local buyers and across the country. A lot of companies don't offer that, and it's a key component to give buyers multiple ways to be involved and act quickly." "In addition to competitive rates, we have no upfront marketing costs because we have confidence in what we can do," Ziegler adds. "It's a no-brainer when sellers compare. We tell our clients 'listed to paid in