STARTING LINE / NEWS & ANALYSIS
8 runstyle Fall 2023 runstylemag.com
S
wiss brand On recently opened a new store in Miami, the brand's fih
retail location in the U.S. and 27th globally. Located in Miami's Design
District, the store includes 3,229 square feet of retail space showcasing
On's latest footwear and performance apparel. e store's design hues
have a Miami vibe and the centerpiece of On Miami is its Magic Wall, an
immersive structure that features hidden drawers with a full size-run of On's
latest footwear. It is expected that Portland, Austin and Chicago will be the
next U.S. cities where On will open stores.
On Opens 5th U.S. Store in Miami
The On Miami store has subtle tropical accents.
New Branding for INOV8
T
he 20-year-old British brand INOV8 will head into 2024 with
a fresh look to its name and logo. e company's name is being
simplified to INOV8 (previously it was "INOV-8"), and the
use of a foot-shaped logo to symbolize the number 8 is being
replaced by a new logo of a bird's talon, which is designed to signify
the brand's past, present and future.
e rebranded name and logo will debut on product in December
with the launch of a new off-road running shoe from the brand. It
will be the first shoe in a new 2024 collection that incorporates design
changes from the brand, including new foot-contouring fits and
other technologies designed to enhance performance and comfort.
BY CARA GRIFFIN & BOB MCGEE
