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ccording to its Q3 earnings report in October, Brooks Running's
year-to-date global revenues are up 5 percent and 7 percent higher
year-over-year in the U.S. as the Seattle-based company has reached new
runners, recovered from Covid-19-related supply chain disruptions,
and normalized inventory levels. Crediting the strong September launch of its
Ghost Max style, Brooks is confident it will achieve double-digit sales growth
in 2024. e brand's U.S. e-commerce sales are up 25 percent year-to-date.
According to Upper Quadrant Specialty Run market data, Brooks currently
has five of the top 10 selling running shoes in the U.S. specialty run channel.
e brand also owned a 21.4 percent market share in the U.S. retail adult
performance running shoe market, achieving the top spot in the segment for a
seventh consecutive period in Q3, according to Circana's retail tracking service.
In January, Brooks will introduce the Glycerin 21, the next generation of
the fan favorite, featuring additional DNA LOFT v3 cushioning, and debut
the Hyperion Elite 4 distance racing shoe ahead of the 2024 U.S. Olympic
Marathon Team Trials in February. Also in early 2024, the brand will make
its new 3D-printed midsole technology, 3DNA, available in limited quantities
in the Exhilarate-BL to members of its loyalty program. n
Brooks Is Running Strong
Brooks Ghost Max
STARTING LINE / NEWS & ANALYSIS
