Footwear Insight

NO YES SOMETIMES When shopping for footwear, do you visit a brick-and-mortar store's website before going into the store? 18% 26% 56% NO YES SOMETIMES When shopping for footwear, do you have a specific brand in mind before you go into the store? 16% 37% 48% Not Important Somewhat Important Very Important When shopping for footwear, how important is the sit-and-fit experience at the store? 12% 41% 47% 1-2 3-5 6-9 10+ How many times have you shopped for footwear in a brick-and-mortar store in the past year? 34% 45% 14% 8% TREND INSIGHT How Consumers Shop for Footwear I n-store service and brand/product assortment both top the list of important criteria for consumers when they are shopping for footwear, according to our most recent survey. Of those surveyed, 88% told us the sit- and-fit experience at a store is somewhat or very important to them when shopping. And when asked about the in-store element that makes the biggest impression on them, 41% said brand/product assortment was most important, followed by a "good and thorough fitting" (21%) and price (19%). More than 80% of consumers told us they look at a store's website, or sometimes do, before shopping in a store, with the majority saying they shop at a brick-and-mortar store for footwear three or more times per year. We also asked about socks and insoles, and how consumers feel about these items being recommended to them in-store. You'll see some interesting replies in their open-ended answers. n is survey conducted by MESH01 included 316 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. S E I Z E T H E T R E N D ! CARPE TRENDEM Independent Shoe Store (Family owned) Single Brand Store Footwear Specialty Chain Department Store Mass Merchant/ Discount Outdoor Specialty Store Running Specialty Store Sporting Goods Store Sports Specialty Store Where have you shopped for your footwear in the past year? 16% 26% 51% 53% 40% 21% 25% 32% 22% Select all that apply. 48 • Footwear Insight ~ November/December 2023 footwearinsight.com Easy and intuitive displays A good and thorough fitting Brand and product assortment Pricing Extra Touches* Thoughtful product recomm- endations What's the one in-store element that makes the biggest impression on you? 3% 7% 8% 19% 22% 41% *Offering water or beverage/gift with purchase, etc. When shopping in a store for footwear, do you like to have new brands, styles or colors presented to you by the sales associate? YES 52% NO 48%

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