sportstyle

By Suzanne Blecher A s in other parts of our lives, weather can be a major factor impacting us when we go for a run. is is having an impact on product design from head-to-toe, including socks and insoles, where materials and technologies play a key part in keeping feet comfortable. With insoles, having an option that does- it-all, no matter the climate, is key. "We focus on the comfort or feel of the materials against the foot under all conditions, moisture and temperature control, minimizing slippage and motion within the shoe," says Marc Goldberg, owner of Bonapeda Enterprises (Saluber). In socks, keeping feet dry and warm is essential. Implus (Balega) global VP Paul Perrone advises choosing socks "with a blend of synthetic and natural fibers, and light to medium cushioning" for the best option. And Sidas product line manager Chandra Sotskov touts Lyocell for "wicking sweat three times faster than Merino." "Being from North Carolina, we sometimes have two seasons in a day," says OS1st SVP Chris Bevin. So, go for "moisture-wicking, antimicrobial options with premium yarns for breathability," he states. According to Bob MacGillivray, EVP at Drymax, his brand's technology "outperforms wool in the winter, keeping feet drier thanks to fantastic thermal conductivity properties." Whatever the weather, "you need a running sock that fits like a second skin," says Jogology co-founder Tanya Pictor. No bunching, sagging or adjusting necessary. Here, brands share their top options for any adventure. n OS1st / Wicked Comfort Tech Talk: Launching at e Running Event 2023, the Wicked Comfort offers ultimate cushioned performance. With it, OS1st is introducing its Dry1st Moisture Wicking technology, which wicks moisture 5x faster than two other leading brands. e sock is made in the USA with Conformance Poly yarn for a cloud-like cushion (it's knit on a 200-needle machine for a luxury feel). MSRP $15.99. Hero Factor: "In an independent study, Wicked Comfort tested two times more durable than two other leading brands. is is the sock for runners who want a maximum level of cushion, all the signature elements of an OS1st Sock with Purpose, and no compromise on performance." – Chris Bevin, SVP of business development, OS1st TECH DETAILS TAKE RUN SOCKS AND INSOLES TO A NEW LEVEL READY TO RUN 36 • November/December 2023 sportstyle • sportstylemag.com SOCKS & INSOLES

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