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Sorbothane / Ultra PLUS Tech Talk: Ultra PLUS is Sorbothane's most advanced insole, combining the benefits of an insole that runners have asked the brand for: comfort, protection, arch support and a deep heel cup for stability. An air-infused base provides superior full-length cushioning and support. MSRP $70.59. Hero Factor: "Ultra PLUS features the unmatched cushioning comfort and impact protection of both a Sorbothane heel strike pad and an expanded Sorbothane forefoot insert. e Sorbothane Ultra PLUS has a custom arch component with a deep stabilizing heel cup. It helps provide maximum support, foot stability and proper foot placement." – David Church, president, Sorbothane OrthoLite / X40 Tech Talk: OrthoLite X40 sets an industry standard for high-rebound insole technology with an elasticity rating over 40 percent, for maximum performance and comfort underfoot. e X40 is OrthoLite's performance running insole selected by footwear brands most oen. Hero Factor: "e durability and lasting performance of X40 was recently validated through durability testing at Heeluxe Labs. In the test, insoles executed at a projected mileage of 5,000 miles before they started to lose significant performance properties. e proven durability of X40 not only extends performance of the shoe to the runner, it also extends the life of the shoe." – C.B. Tuite, chief sales officer, OrthoLite Kneed / KneedO2 Tech Talk: KneedO2 features a wear moldable base that supports the foot, flexes through propulsion and absorbs maximum impact with PORON Performance cushioning. e insoles are shaped to fit running/ trail running shoes with trimming rarely required. MSRP $55. Hero Factor: "Runners have become increasing value conscious. ey are looking for products that are effective, withstand the long miles, and are at an acceptable price point. Providing premium quality, long lasting insoles to runners is going to be the key to customer retention moving into 2024." – Jonathan Koops, co-founder, Kneed pedag / Viva Sport Tech Talk: Used by runners and folks on their feet all day, the Viva Sport has a low profile to fit any shoe. e insole is craed in Germany with so vegan materials and offers optimal stability while limiting bacterial growth thanks to a closed-cell neoprene material. MSRP $35. Hero Factor: "Viva Sport cushion is made with closed cell neoprene foam makes it moisture resistant and insulating for high value during cold and wet winter/fall." – Ivan Komashinskiy, president, pedag 44 • November/December 2023 sportstyle • sportstylemag.com SOCKS & INSOLES

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