sportstyle

Darn Tough Vermont / Element Tech Talk: is lightweight sock, built for women, has a no show tab and moisture-wicking Merino wool, which prevents blisters and hotspots before they surface. e right amount of cushioning adds extra protection and durability. MSRP $18. Hero Factor: "We will continue to see runners looking for a sock that is comfortable, durable, and fits correctly to their feet in the future. Blisters can be caused by the wrong sock. Our Merino is resilient and iversatile. It's so and comfortable — the ultimate fiber to handle any type of weather." – Jake Largess, brand manager, Darn Tough Vermont Feetures / Elite Invisible Tech Talk: It's no slip, no show and stays up – thanks to Heel Hugger 2.0 silicone tape. e Elite Invisible is equipped with targeted compression to provide support where your foot needs it, along with technical mesh ventilation to keep things cool and comfortable. MSRP $18. Hero Factor: "Consumers continue to want versatile performance products that can be used for a range of activities from running to other pursuits. ey either want it to be truly hidden for a no sock look or higher silhouette for more coverage." – Song Nguyen, VP of product, Feetures Jogology / High Cushion Tech Talk: Available in low, medium and high cushion; Jogology's socks feature a blend of recycled and sustainable performance yarns for a so hand and plush running experience. True anatomical fit provides comfort and eliminates excess fabric that may cause irritation. Ventilation panels help keep feet cool. MSRP $16. Hero Factor: "Jogology is about simplicity, made sustainably with a fit that ensures that it is super comfy and the DNA of the brand is socially conscious. Our Jogology socks are designed like shoes, we lock in the heel, lock in the midfoot and leave your toes free to move naturally." – Tanya Pictor, co-founder, Jogology Swiftwick / Aspire Tech Talk: Aspire is known for its barely-there feel and firm compression. A new five-inch offering has high-performance moisture-wicking fibers to keep feet dry, cool and blister-free. MSRP $18.99. Hero Factor: "is new five-inch cuff height has long been asked for by runners and cyclists alike. e cuff height fills the gap in our Aspire cuff height lineup, providing more support and protection than our lower cuff heights. is will be beneficial for trail runners, as well as road runners, who want support with a lower cuff height than our seven-inch cuff." — Esther MacIntosh, marketing director, Swiwick Balega / Blister Resist Light Tech Talk: The new Blister Resistant Light sock introduces a Moh-Rino fiber, comprised of Mohair and Merino Wool twisted together. is presents a blend of fibers and moisture wicking, in an ultra-thin zero cushion sock. MSRP $20 No Show, $22 Mini Crew. Hero Factor: "e Blister Resist line is made for runners seeking protection from blisters and the elements. To fill your sock drawer with the best assortment for crazy weather, consider materials, cushioning, and fit. Visit a specialty running store for help choosing the right socks." – Paul Perrone, global VP of business development, Implus CEP / Ultralight Compression Tech Talk: e Ultralight Compression Sock is the lightest and thinnest sock CEP has made. Unmatched ventilation keeps runners cool and dry, even in extremely hot conditions. e new Ultralight collection also includes a calf sleeve, mid cut compression sock, low cut sock and no show sock. MSRP $59.95. Hero Factor: "We created zig-zag panels in the foot that create a non-slip profile for greater control and blister prevention. As always, our medical grade compression helps support joints and muscles, and prevent injury." – Jared Finney, director of sales, CEP 38 • November/December 2023 sportstyle • sportstylemag.com SOCKS & INSOLES

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