sportstyle

SockGuy / SGX Tech Talk: Designed for performance athletes, the SGX includes the brand's Elite Performance Formula, which is a blend of polypropylene, nylon and spandex. e sock provides runners with a cool compression comfort-fit, performance ribbing and enhanced ventilation. SGX features SockGuy's signature Stretch-to-Fit sizing and is also available in a TurboWool performance blend (five times stronger than wool alone) version. MSRP $15.95-18.95. Hero Factor: "SGX socks feature compression ribbing to increase blood flow and a streamlined friction-free toe and sole to make sure you can go longer and play harder without pain. SGX socks come in 99 eye-catching, innovative designs that keep workouts from being boring and make you stand out wherever you're running." – Michael Foley, President, SockGuy Drymax / Speedgoat Lite Trail Running Tech Talk: Developed with All-Time 100 Mile race winner Karl "Speedgoat" Meltzer, this plush running sock has ridden the trail for over a decade. is edition features a new design. e piquet leg gives an almost "not there" feeling while still offering superior leg protection. Speedgoat is made in the USA and available in mini crew, quarter crew, and crew leg heights. MSRP $18. Hero Factor: "Drymax makes the best socks to keep feet dry, comfortable, and blister-free in the warmest conditions using our proprietary dual-layer moisture transfer system and strategic placing of vents. anks to the fantastic thermal conductivity properties of our technology, heat will stay next to your feet longer." – Bob MacGillivray, EVP, Drymax Technologies Wrightsock/ Merino Trail Tech Talk: Built for the trail, this product has cushion-dense padding for protection and seamless toe construction. It also features an anatomical heel pocket for a superior fit. e sock is knit with 74% Merino wool. MSRP $19 Quarter, $21 Crew. Hero Factor: "Merino Trail capitalizes on the natural and amazing performance of Merino Wool; superior moisture management, unrivaled durability, and of course, effective odor defense." – Russ Coillot, director of sales and marketing, Wrightenberry Mills Sidas / T-Free Trail Tech Talk: With a continued emphasis on foot- shaped shoes and anatomical-shaped to boxes in the market, the T-Free Trail separates the big toe so you can run with unrestricted range of motion and maximize space in your shoe. Launching Summer 2024 and developed with British runner, Jon Albon. MSRP $29.95. Hero Factor: "In the past two-three years, trail running and ultra events have gained momentum all over the world. Trail is much more technical and more demanding on equipment. We developed a new 'Grip Technology' using grip yarn on the sock and grip zone on the insole, to reduce toe bang and improve control, ground feel and stability. Athletes have now come to realize the sock and insole combo matters as much as the shoe itself." – Quentin Emeriau, brand manager, Sidas 42 • November/December 2023 sportstyle • sportstylemag.com SOCKS & INSOLES

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