Issue link: https://viewer.e-digitaledition.com/i/1515018
"If there is anything that the last three years have taught us, it is that you can't predict anything. It is that famous Yogi Berra quote: 'It is difficult to make predictions, especially about the future.' For many, including us, 2024 may be a difficult year. We are expanding our product mix into some new categories, and we will be testing new marketing ideas, but a successful 2024 will be fully dependent on the attitude and financial health of the public." — Chris Stanley, Lamey-Wellehan "Looking ahead to 2024, we're excited about our doctor outreach program where we will be visiting local physical therapy offices and podiatry offices to educate the doctors in our area about what our stores have to offer their patients when it comes to helping them with their aliments in hopes of creating nice partnerships to make people feel better." — Andrea Allen, Pegasus Footwear "We are optimistic about the continued growth of our online presence, allowing us to reach a broader audience while maintaining the personalized service that sets us apart. We have a few digital advertising initiatives underway, including video, which will be totally new for us. We also anticipate expanding our community outreach efforts, further embedding ourselves as not just a store but a vital part of the local fabric. We look forward to another year of serving our customers with dedication and passion! — Lauren Klapper, Shoe Fly "I am cautiously optimistic. Usually during presidential election years there is a little slowing. I do believe many stores are playing it very, very safe and that will allow for stores to pick up market share if they are willing to take some educated risks." — Chris Bentvelzen, SHOES-n-FEET Cadence provide a unique combination of contoured support with enhanced shock absorbing comfort under the heel and forefoot. Cadence are "Support Made Comfortable". With 9 models to choose from, Cadence are for work, play and everything in between. Contact us for complimentary samples. See cadenceinsoles.com for more information. ® S u p p o r t M a d e C o m f o r t a b l e footwearinsight.com January/February 2024 ~ Footwear Insight • 21 In 2023, Stout's Footwear of Brownsburg, IN, made a commitment to partner up with a different local organization every month.