Footwear Insight

0% 10% 20% 30% 40% 50% More focused on casual /athletic inspired styles Stayed the same More focused on dressier styles Have your choices in footwear style shifted in the past year? What types of boots do you regularly buy? When shopping for footwear, do you have a specific brand in mind before you go into the store? YES 39% NO 61% 0% 10% 20% 30% 40% 50% More focused on casual /athletic inspired styles Stayed the same More focused on dressier styles Have your choices in footwear style shifted in the past year? What types of boots do you regularly buy? When shopping for footwear, do you have a specific brand in mind before you go into the store? YES 39% NO 61% TREND INSIGHT 46 • Footwear Insight ~ January/February 2024 footwearinsight.com What type of stores do you shop for the boots that you regularly buy? What type(s) of footwear are you looking to buy this Spring/Summer? 0% 10% 20% 30% 40% 50% 60% Online affiliated with your favorite brick and mortar store Online not affiliated with any store Online single brand specific site Outdoor Specialty Store Department Store Mass Merchant/ Discount Sporting Goods Store Footwear Specialty Chain Single Brand Store Running Specialty Store Independent Shoe Store family or comfort 0% 10% 20% 30% 40% 50% 60% 70% 80% Sandals/ flip-flops Running Shoes Casual comfort hoes Hiking Shoes/Boots Walking Shoes Lifestyle/ Casual Boots Fashion Sneakers Fashion/ Dress Boots Work Shoes & Boots Dress Shoes Recovery Shoes I am not planning to purchase new footwear this Spring/Summer I n our latest Trend Insight survey, we asked 350 consumers about what type of footwear they plan to buy this year, as well as where they are most likely to purchase their footwear. Additionally, we asked specific questions about the boot category. Of those surveyed, 83% of consumers told us that winter is the season they are most likely to buy boots. Lifestyle/Casual Boots (74%) are the type of boots consumers told us they most regularly buy, followed by Cold Weather Boots (60%) and Hiking Boots (59%). As for general footwear shopping trends this year, the types of footwear that consumers told us they will be looking to buy this Spring are led by Running Shoes (71%) and Sandals (71%), fol- lowed by Casual/Comfort Shoes (55%), Hiking Shoes/Boots (53%) and Walking Shoes (51%). When asked whether their choices in footwear style have shied over the past year, nearly half (49%) of those surveyed said that their footwear choices have become more focused on casual/ athletic style. Finally, we asked about return policies, with 59% of consumers telling us that a store's return policy impacts their decision to purchase there. Of those who reported making a footwear re- turn, 98% said it was a positive experience (and 55% exchanged for a different pair). is survey conducted by MESH01 included 350 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMER INSIGHTS ON BOOTS & MORE S E I Z E T H E T R E N D ! CARPE TRENDEM

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