sportstyle

By Cara Griffin F resh looks and comfort underfoot are must-have traits in 2024's latest crop of boots for both the work sector and the "outdoor life." "e boot category is experiencing a comfort revolution," declares Armie Pasa, shoe designer, Propét Footwear. "Now, it's not just about looking good – it's about feeling awesome from the first step." In some cases, this means existing boot styles are being revisited and reimagined to redefine the meaning of "comfort." e result, Pasa, says is "a blend of classic aesthetics and innovative technology transforming familiar silhouettes into havens of coziness." Boot shoppers are also continuing to demand innovation and freshness. "Beyond style, individuals are seeking durable options that provide protection, security, and comfort more than ever," notes Gillian Meek, CEO, Kamik. "Consumer behavior is reflecting adaptability, in part due to global challenges and economic uncertainties. Embracing the unpredictable nature of the world and weather, people are navigating towards footwear that not only meets their functional needs but also aligns with their desire to feel safe.'' Put simply, boots that combine style, comfort and performance are in demand, according to Rich Rask, president, Rieker Shoe Corporation, who identifies "lifestyle, comfort- driven hybrid" styles as a trend to watch. Brandy LaPlante, sales manager, ECCO, pinpoints a few specific style trends emerging: "We are seeing a return to tailored dress boots and penny loafers in Women's. We will also see a mix of metallics and brick red bringing color to ECCO's AW'24 assortment." A keener focus on women's needs in work-focused styles is also apparent. "e women's PPE movement, which has been bubbling under the surface for years, has finally erupted with a vengeance," states Emily Soloby, founder and CEO of women's work brand Juno Jones, which focuses on making women's safety footwear that is anthropometrically appropriate, safe, and stylish. Soloby says, "One of the barriers to correctly fitting gear for women has been price, so we've worked to create this line that meets the needs of workers, employers, and retailers in today's economy." High quality, made in USA product remains a focus for orogood. "e work industry has seen a decline in Made in the USA footwear," points out Ty Harris, national sales director, orogood. "With that in mind, we decided to set out to develop the best boot in the industry from the ground up. We sourced the best products from around the world, partnered with a world renowned Pedorthist, to build the most comfortable boot we could build, and put it all together in Wisconsin using American Union labor. e result of that work is the new orogood Genesis series. It combines USA leathers, the most toe room in the industry, Pedorthist developed footbed and last, direct attached construction and a Nitrile rubber outsole for unmatched performance." THE NEXT STEP BAFFIN BROOK Combining Baffin's technology detailing with fashion- forward styling, the lightweight Spring '24 Brook boot provides the protection from the elements that Baffin is known for to the customer who needs to work or play in wet environments. Made in Canada, Brook is waterproof and can transition from a fashion-forward accessory to a utility product. A removable, multi-layer insole featuring ermaplush offers comfort. MSRP $90. 32 • January/February 2024 sportstyle • sportstylemag.com FOOTWEAR COMFORT INNOVATIONS ARE TRENDING UP IN NEW BOOT OFFERINGS.

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