S
trava, the digital community for active people, recently released
its "Year In Sport: e Trend Report," highlighting the trends
among active people across generations. Active consumers
of all ages say their number one reason for exercising with
others is social connection, per the report.
Over half of respondents say they're most motivated by friends
or family members who exercise – and 77% of Gen Z say they feel
more connected to others when seeing their friends or family's
active, too. At the bottom of the list of motivators? Celebrities and
influencers – even for Gen Z and Millennials.
Gen Z is most interested in social fitness, being 29% more likely
than Millennials to work out with another person at least some of
the time.
Aside from generational data, another key activity trend of note:
there was a 16% spike in trail running participation according to
data uploaded to Strava. e report surveyed 6,990 active people. n
SOCIAL FITNESS
A DRAW FOR GEN Z
NEWS/ANALYSIS
8 • January/February 2024 sportstyle • sportstylemag.com
