How did you hear about it?
0%
10%
20%
30%
40%
50%
60%
Friends Social Media Brand Website Store Associate Races, Expos,
Seen in Store
Magazine TV ad Medical Referral
0%
10%
20%
30%
40%
50%
Post-Sport Activities
running, workout, pickleball, etc.
Just to Be
Comfortable
Post-Work Activities
medical, hospitality, etc.
If yes, have you purchased
recovery footwear?
40%
60%
What style did you buy?
13%
21%
66%
Have you heard about
recovery footwear?
Recovery Footwear and the Consumer Connection
30%
70%
YES
YES
NO
NO
Slide
Both
Sneaker Style
0
20
40
60
80
100
Reason for purchasing recovery footwear?
40 • Footwear Insight ~ March/April 2024 footwearinsight.com
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