Issue link: https://viewer.e-digitaledition.com/i/1518043
W ith a focus on workplace comfort and injury pre- vention, Superfeet has launched a new category of insoles called Superfeet Work. e category launch includes two work-specific insoles as well as programs for work and safety buyers. The two new anti-fatigue work-specific insoles, Work Cushion and Work Slim-Fit Cushion, are both designed to alleviate pain, combat fatigue and help reduce in- juries, and are made to fit well in a wide range of work-specific footwear, from safety-toe work boots to athletic-style work shoes. Both insoles have a retail price of $54.99. "Superfeet knows that putting the right shape underfoot is key to helping people achieve their full potential, no matter their activity," says Trip Randall, CEO, Superfeet. "With the introduction of Superfeet Work, we're setting out to better support the mil- lions of people who work on their feet. We believe workers deserve to be comfortable and pain-free, and we know our proprietary Superfeet shape and fit delivers significant, measurable improvements in overall em- ployee wellness and improved workplace productivity for all types of workers." Both the Work Cushion and Work Slim-Fit Cushion insoles feature premium cushioning and signature Superfeet orthotic support catering to diverse arch heights, combating foot fatigue and minimizing stress and strain. ey also have patented Adaptive Comfort Technology for natural foot movement, a tapered forefoot for enhanced fit in work and safety toe footwear, and a Moisturewick top cover that mitigates odors. As part of the Work category focus, Superfeet is also launching a range of scal- able programs for environmental health and safety managers, safety buyers, human resources and wellness liaisons designed to drive down injury rates and increase work- force satisfaction by making the integration and use of insoles in corporate wellness and safety programs seamless. n 6 • Footwear Insight ~ March/April 2024 footwearinsight.com Superfeet Gets to Work LINE LAUNCH THE FOOTWEAR EYE Superfeet's work-specific insoles deliver anti-fatigue dual-layer comfort, ideal for spacious work boots and safety toe footwear.