8 • Footwear Insight ~ March/April 2024 footwearinsight.com
F
ootwear and apparel brand Brunt
Workwear is expanding beyond its
Direct-to-Consumer model, and is
now being sold through more than
23 retail partners in more than 110 stores
across the country.
e Massachusetts-based company, founded
in 2020, reports it has seen three straight years
of triple digit growth. Its new wholesale partners
include Saf-Gard, Shoeteria, Vanderloop Shoes,
Haney Shoes, Blue Collar, Trav's Outfitter,
Chuck's Boots, Workwear Safety, Blain's Farm
& Fleet, and more.
Eric Girouard, founder and CEO of Brunt,
stated that the move into retail was "in direct
response to thousands of requests from trade
workers who want to try products in real life
before making a purchase." e company
expects to bring inventory to an additional
25-30 partners later this year, reaching up
to 275 retail locations in total. is growth
will also be coming to digital marketplaces,
Amazon and Zappos.
Brunt recently launched refreshed ver-
sions of its flagship work boots – the Marin
(MSRP $139) and Bolduc (MSRP $159),
with improved fit, comfort, performance
and safety. And the brand introduced a new
so-toe, slip-on boot called the Ohman
(MSRP $129). n
Brunt Works its Way to Retail
STRATEGY
After launching as a DTC brand, Brunt Workwear
is now expanding its retail presence.
THE FOOTWEAR EYE
