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48 runstyle Spring 2024 TREND INSIGHT A s a follow-up to our consumer survey of female runners in the previous issue of runstyle, in this issue, we focused our Trend Insight survey on male runners. We asked more than 300 men who are runners about their product and purchasing choices. And we found that male runners have some strong opinions on products! e majority of our respondents say they run between 3-6 days per week and they list run specialty stores as the top destination for purchasing their running footwear. e most important trait they seek out in their running footwear is fit, followed, in order, by comfort, performance and price. When asked where they shop for the apparel they run in, the top answer was online, but in-store at run specialty, sporting goods and outdoor specialty were all ranked highly as well. We also asked open-ended questions with male consumers weighing in on how they would like their apparel and footwear designs improved, what they think of things like reflectivity, laces, and more. See their responses on the following pages, and be sure to check out our final page 58 for a look at the must-have items male runners listed for the run. is survey conducted by MESH01 included 310 respondents, males, who are runners. Trend Insight is a feature within runstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMER SURVEY OF MALE RUNNERS S E I Z E T H E T R E N D ! CARPE TRENDEM How many days a week do you run? 0% 20% 40% 60% 80% 100% 7 or more times 3-4 times 5-6 times 1-2 times Where do you run? 0% 20% 40% 60% 80% 100% Road Trail Treadmill Track When store, POWERED BY W W W . M E S H 0 1 . C O M

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