runstyle

TREND INSIGHT 13. 14. When shopping for running apparel in a brick-and-mortar store, do you have a brand in mind before you go into the store? 0% 20% 40% 60% 80% 100% No Sometimes Yes What are the most important traits you look for in running apparel? 1. Fit 2. Comfort 3. Performance Benefits 4. Price 5. Fashion 6. Brand 7. Sustainable Material 0% 10% 20% 30% 40% 50% 60% 70% 80% Not affiliated with any store Single brand specific site Affiliated with favorite brick and mortar store Sporting Goods Store Running Specialty Store Outdoor Specialty Store Mass Merchant Single Brand Specific Store Department Store Footwear specialty chain Independent Shoe Store Family or Comfort Where do you purchase your apparel that you run in? IN ORDER OF IMPORTANCE ONLINE RUNNING APPAREL Durability for machine washing is essential. ese garments get washed a lot and must be durable and hold up to the abuse. Male 57 Please make running shirts longer without making them wider at the bottom. Male 34 Pockets, pockets, pockets. Male 33 Make sure pockets have zippers! Male 47 If it was possible to develop a jacket that remained waterproof and breathed well - that would be cool. Male 42 Better marketing around the naming systems. With some brands it's hard to tell the difference between types of shorts based on their apparel names. ey should have a page on their website that explains the purpose of each product line. Male 35 Stop making everything ugly so it's trendy. Male 41 Shorts need pockets. At least one of those pockets needs to carry a phone without bouncing. Shorts that don't chafe. Male 39 Loose fit and more durable material. Male 37 Don't ever make anything in white; it's not going to stay white. Instead, use bright colors, for both night safety and to keep us cool during the day. But only one bright color per item; don't make it look like a disco floor threw up on our shoes. Male 39 Gloves and socks need to keep feet or hands dry. Waterproof exterior but wicking interior, sounds impossible. Male 50 Not every shirt has to be 1. A solid color, and 2. Super thin. Male 43 UPF protection, most running is out in the sun. sun protection is VERY important to me and my skin. Male 33 I love it when clothes look just as good casually as they do for performance. I feel like the athleisure category does well with this blend. I like clothes that are good for both running and hiking. Male 44 Shorts... slightly longer, narrower leg opening. Male 45 If you could ask apparel designers to change one thing about running apparel in general, what would it be? 52 runstyle Spring 2024 runstylemag.com

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