March/April 2024

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Where do you shop for your footwear? ONLINE 0% 20% 40% 60% 80% 100% Single brand specific site Not affiliated with any store Affiliated with your favorite brick and mortar store Sporting Goods Store Brand Specific Store Sports Specialty Store Department Store Mass Merchant Independent Family or Comfort Shoe Store What do you look for when you purchase sneakers? 0% 20% 40% 60% 80% 100% Comfort /Cushioning Style / Silhouette Light-weight The Brand Versatility Technology Individuality I In our latest Trend Insight survey, we asked 322 male and female adult consumers about their footwear buying habits — with a specific focus on sneakers, as well as the recovery category and sustainability. e top trait consumers are looking for when it comes to sneakers? Comfort. Followed close behind by style. Interestingly, 70% say they purchase sneakers to be worn for non- athletic use. Also of note: 88% of respondents say they will (or may) wear their sneakers to work. And 19% say they prefer slip-on sneakers to lace-ups. Regarding sustainability, 75% of consumers surveyed say they are (or may be) willing to pay more for footwear if it is made in a more sustainable manner with eco-friendly materials. And 92% would take advantage of a retail take-back program to recycle shoes, though 48% say they would expect a credit towards a new pair. When it comes to the still-evolving recovery footwear category, for those survey respondents who have purchased recovery footwear, 46% are using the footwear for post- sport activities, 37% "just to be comfortable" and 17% for post-work wear. e most popular silhouette of recovery footwear, according to our survey is the slide (66%). This survey conducted by MESH01 included 322 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMERS TALK SNEAKERS… AND MORE S E I Z E T H E T R E N D ! CARPE TRENDEM 36 • March/April 2024 sportstyle • TREND INSIGHT

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