T
racy Sperone had spent her professional career in sales
management, mostly in food-related businesses, but when
she and her husband, Patrick, moved to Frisco, TX, in 2012
they looked to move away from the corporate world and
have their own business. So in 2015 they purchased Frisco
Sports Center, a local sporting goods and high school spirit wear
store. It was quite a learning experience, she admits.
AT THE BEGINNING …
When they took over Frisco Sports most of the custom and team
business was with the local school district and local sporting
leagues and she figured the basic sales principles were the same as
in other businesses. "I thought this would be a breeze. Boy, were we
in for an awakening."
THE TEAM SPORTS CHALLENGE …
Sperone admits they were not prepared for all of the many facets of
this industry and the level of personal investment it would take for
them to learn and gain command of the existing business and then
plan and execute a strategy to take our business to the next level.
MEET TRACY SPERONE
CO-OWNER, FRISCO SPORTS CENTER, FRISCO, TX
A female dealer provides insight into what it is like being a woman in the team sports business. By Michael Jacobsen
48 • March/April 2024 sportstyle • sportstylemag.com
TEAM/ONE-ON-ONE
