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16 • Team Insight ~ May/June 2024 teaminsightmag.com sponsorship at all levels of sports — from travel ball teams to high schools and colleges, brands are looking to be associated with teams and players who have the ability to influence the market. Brands will also continue to lean into the digital world by selling products via their own website while driving consumer demand through the various social platforms. What's a typical day like as chief marketing officer? My typical day never lacks for action. Given all the various marketing activities under my umbrella there is plenty to do and always room for improving and growing the business. It could be working on a new product launch, activating a promotion, working with one of our partners such as MLB, signing a new player to an endorsement deal or working with our digital team. e beauty is it is always fluid and ever-changing and that's what keeps me engaged. What are your favorite parts of your job? My team is made up of some very competitive young people and that keeps me on my toes. Seeing a project succeed and being part of a team that has passion and wants to win every day is always gratifying. I also cherish my longstanding relationships with our strategic partners such as MLB, MLB teams, players, agents, coaches and the various youth organizations throughout. Any perks to the job? Along the way there are always a few events to attend, such as the MLB All Star game, the World Series, CWS and Rawlings Gold Glove Award events that add to the fringe benefits of the job. Tell us about your sports memorabilia collection we heard about? Aer being with Rawlings 40 years I do have an extensive sports memorabilia collection that honestly people get a bigger kick out of it than I do. I have accumulated lots of interesting items over the years, not because I geek out on collecting items but rather because it just sort of evolved and I kept it going. Rawlings has some good partnerships with Major League Baseball. Does that mean you get good seats at Cardinals games? Rawlings has had great season tickets long before I joined the company and will have them long aer I am gone — one of the true perks of the job! Any favorite players you have had the opportunity to work with over the years? ere have been many. e Rawlings brand has enabled me to establish long-lasting friendships. Some of the retired players include Tommy Lasorda (RIP), who I considered one of my mentors; Brooks Robinson (RIP), who might have been the nicest guy in baseball; Johnny Bench, Cal Ripken, Jr., Ozzie Smith, Andre Dawson and Steve Garvey, to name a few. As for current players, I am a big fan of Nolan Arenado of the Cardinals and Francisco Lindor of the Mets. Any message you want to send to the team sporting goods industry on the eve of your induction into the Hall of Fame? Aer nearly 50 years in the sporting goods industry, I can honestly say I would not change a thing. I have been surrounded by wonderful people I enjoy being around and people I genuinely care for. My career in this industry has given my family much and I am lucky to have been associated with such an iconic brand like Rawlings. I am very thankful and honored to be a part of this incredible industry. Finally, what's the future hold for Mike Thompson — near-term and long-term? Near-term I still have gas in the tank and I am as competitive as I have always been. At some point it will end and then I will quietly ride into the sunset with my wife, Colleen, to whom I've been married to for 37 years. n ONE-ON-ONE PROJECT Mike Thompson has made many famous friends throughout his Hall of Fame career (clockwise from top left): Steve Garvey, Ken Griffey Jr., Yogi Berra, Yadi Molina, Tommy Lasorda and Derek Jeter.