footwearinsight.com May/June 2024 ~ Footwear Insight • 7
R
etro is all the rage in sneakers right now. For Adidas, two
popular sneaker styles that originated in the 1950s and 1960s,
the Gazelle and Samba, are particularly hot currently. And
Adidas is taking action to make sure the look is available
to more consumers worldwide.
Adidas CEO Bjorn Gulden recently told shareholders that the company
is introducing lower-priced versions of the signature styles in the $60 to
$80 range for retailers such as Foot Locker and Europe's Intersport and
Deichmann to make the style and look available to more consumers.
In its first quarter ended March 31, Adidas posted a 4 percent decline
in North American revenues to $1.22 billion, a factor it attributed to a
double-digit decline at wholesale due to its ongoing, disciplined sell-in
strategy. — Bob McGee
I
nsole brand Superfeet is supporting several Team
USA hopefuls in their quest to compete in the Paris
Olympic Games this summer. Leveraging a partnership
with Parity, a sports marketing platform dedicated to
closing the gender income and opportunity gap, Superfeet
will collaborate with seven track and field athletes to share
inspiring stories that celebrate performance, empowerment
and community. e partnership aims to provide compre-
hensive support to athletes, both on and off the track, as
they prepare for upcoming trials and games. Athletes the
brand is supporting include Allison Halverson, Hurdles;
Ashtin Mahler, Heptathlon; Brittni Mason, Paralympic
Sprinter; Elena Bruckner, Discus; Jasmine Todd, Sprints
& Jumps; Jill Marois, Pole Vault; Kayla Bushey, Triple
Jump and Kelsey Card, Discus. n
Adidas' Retro Strategy
Superfeet Supporting
Olympic Hopefuls
BRANDS
Styles like the Samba are hot right now.
www.isanextgenmaterials.com
Kayla Bushey
