footwearinsight.com May/June 2024 ~ Footwear Insight • 9
Beck's Shoes Continues Expansion
RETAIL NEWS
B
eck's Shoes, which has opened nearly
20 new locations in California, Oregon,
Washington and Utah in the past five
years, opened its newest location in
May, at the Pear Tree Center in Ukiah, CA. e
new store offers the wide selection of work,
lifestyle and athletic footwear that Beck's is
known for.
e latest store addition continues the 105-year-
old family business' westward expansion — which
CEO Adam Beck and COO Julia Beck-Gomez
have told us they intend to continue via the
acquisition of established family-owned shoe
retailers across the western states. is strategic
move goes beyond adding stores. e execs say
that it's about fostering deeper connections,
continuing the legacies of small, family-owned
businesses and creating a network of stores
celebrating both heritage and progress. n
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