Footwear Insight

Profile By Cara Griffin C omfort footwear brand revere is ready for its next chapter, one which looks to be a significant step in the company's growth journey. Craig and Annie Truscott, the visionaries behind revere, have formed a new partnership with footwear accessory brand veteran, Josh Higgins. With this strategic move, the execs tell us their aim is to "propel revere into the world's most trusted comfort footwear brand," focusing on independent footwear retailers. Higgins is partnering with the Truscotts through his company Higgins Sales Group, LLC, and he will have an advisory role as part owner of revere. Alongside his new capacity with revere, Higgins will remain dedicated to his primary role as president of performance sock and compression bracing brand OS1st. Revere was founded in Australia in 2012 by the Truscotts and business partner Jeff Coombridge. e Truscotts moved to the U.S. and launched revere here in 2016, and it has since grown year-by-year into a trusted brand known for comfort, style and orthotic- friendly footwear with styles for any occasion. "Over the years, we've experienced steady growth and expansion, fueled by a relentless pursuit of excellence and a deep commitment to understanding the needs and wants of our customers," said Craig Truscott. Today, the brand's product collection has evolved to encompass a diverse array of styles from sandals and casual sneakers to dress styles and booties, catering to a wide range of preferences and occasions. Here, Annie and Craig Truscott and Josh Higgins discuss their partnership and what to expect from revere moving forward. How did this partnership come about? Josh Higgins: "Our relationship dates back almost a decade. Craig's former company was (and still is) our Australian distributor for OS1st. Aer Craig and Anne launched revere in the U.S., we had a discussion about their distribution plan. As it turns out, OS1st had plenty of space in our warehouse so we shared a building for the last seven years. Over the years, we've become great friends, talked shop, shared a lot of great conversations on how we view the channel and what we believe it takes to be successful in it, so the partnership conversation came about pretty naturally." Craig Truscott: "Annie and I are blessed to call the Higgins family friends. I remember making a call to Josh's Dad Dave, in 2018 for some advice on setting up our own warehouse and distribution hub in the U.S. During the call he suggested I get on a plane and visit their facility in Hickory, NC. ey had some space we might be able to make work. Within eight weeks, we had moved in and were shipping out of NC. From that moment, Annie and I were spending a lot of time in Hickory and our relationship with Josh continued to grow. We found our personal and business values were aligned and we've spent many hours and whiskeys talking business." Annie Truscott: "ings got serious over the Christmas/New Year period earlier this year as our conversations turned to the opportunity of doing something together. e rest is history and here we are, excited about all that is ahead of us." How would you describe revere's place in the market currently and how do you see the brand's business evolving with this new investment and partnership? REVERE'S NEXT STEPS 12 • Footwear Insight ~ May/June 2024 footwearinsight.com Brand Aims to Grow with Investment from Industry Leader, Josh Higgins. Revere's Palma Sandal

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