NO
YES
When shopping in a brick-and-mortar store, do you have your
feet measured or assessed with a scanner for proper fitting?
If purchased online, is there a
brick-and-mortar store affiliated
with the eCommerce site?
(BUY ONLINE, PICK-UP IN STORE)
YES NO
Do you spend time on a store's
website before traveling to the
store for information beyond the
basic store hours/location?
YES
NO
If available, do you join a
store's loyalty program?
If a store invited you to a special
brand promotional event taking
place at the store, would you attend?
MAYBE
If purchased online, have
you returned the item(s) to
a brick-and-mortar store?
YES NO
Would you be more likely to
purchase from a brick-
and-mortar store that offered
a take-back program where
they recycle your shoes for
you after the shoes have
reached their "end of life"?
Would you appreciate the store contacting you to inform
you of new styles now available from your favorite brands?
If yes, would you expect
a discount or incentive?
70%
30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
No, I would not
like to be contacted
Yes, by email Yes, by text Yes, by phone
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes, but I prefer
a foot scanner
if available
Yes, I have
my feet measured
with a traditional
measuring device
No, I was not offered
to have my feet
measured
No, I was offered
but declined
YES
NO
YES
NO
87%
13%
46%
46%
8%
70%
30%
84%
16%
42%
58%
YES
NO
POWERED BY
W W W . M E S H 0 1 . C O M
24%
76%
footwearinsight.com May/June 2024 ~ Footwear Insight • 31
