EURO REPORT ................................................. 6
Reporting from OutDoor by ISPO in Munich.
TRENDSETTER ................................................. 8
The team at swimwear brand TYR preps for the
Paris Olympics.
STRATEGIES ................................................... 10
Sensory-friendly dressing in a time of overstimulation.
FOOTWEAR .................................................. 12
Move over midsoles, shoe uppers are garnering
attention.
INNOVATION ................................................ 14
5 factors driving the next era of active/outdoor
innovation.
IN THE STUDIO .............................................. 26
Designing for circularity: Starting from the beginning.
TREND INSIGHT ............................................ 30
In our latest survey, male runners weigh in on their
product and purchasing choices.
EDUCATION .................................................. 32
Introducing TheTextileGateway.org: Re-energizing
the textile industry for the future.
OUT OF CONTEXT ......................................... 34
Kurt Gray offers his take on Denver's Outside Festival.
TRENDS, PERSPECTIVE & ANALYSIS • SUMMER 2024 • A FORMULA4 MEDIA PUBLICATION
MODERN PERFORMANCE
A continued focus on comfort and
the influence of street fashion are key
drivers determining the future of active
lifestyle. Page18.
COVER STORY
Modern golf apparel for women from Featherie.
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Suzanne Blecher
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Erica DeSimone
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