Textile Insight

Please make running shirts longer without making them wider at the bottom. Male 34 Make sure pockets have zippers! Male 47 Stop making everything ugly so it's trendy. Male 41 Shorts need pockets. At least one of those pockets needs to carry a phone without bouncing. Loose fit and more durable material. Male 37 Not every shirt has to be 1. A solid color, and 2. Super thin. Male 43 UPF protection, most running is out in the sun. Sun protection is VERY important to me and my skin. Male 33 Why does sizing vary greatly between brands? Male 30 I love it when clothes look just as good casually as they do for performance. I feel like the athleisure category does well with this blend. I like clothes that are good for both running and hiking. Male 44 Running apparel can be less than flattering on anyone not built like a runner. I am built more broad, likely from playing football and rugby in college, but the running shirts feel like they are cut for a slimmer person. Male 35 Have less branding with graphic prints. A small tag is okay, but I don't need to look like a brand superhero. Male 37 My ask is impossible but I'm ALWAYS between a medium and large. Medium is a bit tight in the shoulders but fits my torso while Large fits my shoulders but is massive in the torso. It'd be awesome to have a M/L. Male 41 Create sustainable long-lasting items that resist stink. Male 38 How can you incorporate more sustainable materials, such as cotton and wool, into performance apparel over certain fabrics like polyester? Male 27 To reduce the stretch of waist band draw strings to almost no stretch. If someone wants to rely on the elastic of the waist band, great, but I tend to load up pockets, and when the draw string is stretchy, it doesn't help keep the shorts or pants from falling down. we don't use elastic shoelaces, why would we use elastic drawstrings? Male 45 Fit and something designed to hold items, keys, phone etc. that stays in place and not bounce around, so much, that your shorts fall off. Male 48 If you could ask apparel designers to change one thing about RUNNING APPAREL in general, what would it be? ON REFLECTIVITY If it is dark in color, make sure to add some sort of reflective piping/ accents for safety/visibility Male 48 I like clothing with reflective qualities attached, I would ask brands to offer more for us early morning runners that are afraid of getting hit by cars. Male 39 Make them more noticeable at night. Most of my running stuff doesn't have reflectors. I wish running gear came with reflectors as standard. Male 27 Incorporating hi-visibility stitching or patches into the design of clothing for night running. Male 38 Reflective designs built in. Visibility is one of the most important things when running on the road and even trails. Male 33 I n this issue, we focused our Trend Insight survey on male runners. We asked more than 300 men who are runners about their product and purchasing choices. And we found that male runners have some strong opinions on products! e majority of our respondents say they run between 3-6 days per week and they list run specialty stores as the top destination for purchasing their running footwear. e most important trait they seek out in their running footwear is fit, followed, in order, by comfort, performance and price. We also asked open-ended questions with male consumers weighing in on how they would like their apparel and footwear designs improved, what they think of things like reflectivity, laces, and more. is survey conducted by MESH01 included 310 respondents, males, who are runners. Trend Insight is a feature within Textile Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. CONSUMER SURVEY OF MALE RUNNERS 30 • Textile Insight ~ Summer 2024 textileinsight.com TREND INSIGHT How many days a week do you run? 0% 20% 40% 60% 80% 100% 7 or more times 3-4 times 5-6 times 1-2 times Where do you run? 0% 20% 40% 60% 80% 100% Road Trail Treadmill Track

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