Issue link: https://viewer.e-digitaledition.com/i/1523608
HEARD AROUND THE INDUSTRY… THEY SAID IT... May 16, 2024 Kevin Plank, CEO of Under Armour "A lack of continuity increased the complexity of our challenge. With several CEOs and heads of product marketing in North America over the past half decade, ongoing turnover of critical leadership has been central to our inability to stay agile and decisive." n May 25, 2024 Bracken Darrell, CEO of VF Corp. "Over the last eight months, we have invested significant time in the Americas, meeting our partners to create a strategic, long-term frame and optimize our common commercial priorities. It is starting to yield results." May 8, 2024 Joe Vernachio, CEO of Allbirds "Our key areas of focus within our transformation pillars, where our teams are executing this year are: Returning our brand to full-price selling; creating a cohesive icon product strategy; refreshing our brand position and message; building a balanced U.S. marketplace across digital, retail storefronts and wholesale; executing our international transitions and continuing to right-size our cost structure." April 30, 2024 Jason Brooks, Chairman and CEO of Rocky Brands "…e majority of our retailers have right-sized their inventories, and re-orders are now more closely aligned with sell-through, bringing greater stability to our sell-in cadence to start 2024. is has benefited the work, Western and outdoor categories to different degrees…We are pleased to see this start to return to normalcy across the industry." April 30, 2024 Bjorn Gulden, CEO of Adidas Group "All of these things on the wall shows you the strength of the Originals business that we have on the court side, but we're also very, very conscious that we need to find other legs to stand on. at's why the running lifestyle is so important for us, and that's why we are doing so many innovative projects on that to find those, what should I say, legs." May 8, 2024 Arne Freundt, CEO of Puma "We already see that sales for our terrace and skate styles, Palermo and Suede XL, are accelerating month over month and we are very excited to launch our vintage running franchise Easy Rider and low-profile shoes Mostro, Speedcat, and Inhale this year. With our good order book for the second half of the year and the great start of our brand campaign, I feel very confident about our sequential quarter-over-quarter improvement in 2024." footwearinsight.com Q2 July 8 2024 ~Footwear Insight Business Report Quarterly 15