Among upper-income teens, HOKA remained the No.
3 athletic footwear brand, increasing mindshareby 280
bps year-over-year, and On Running remained the No.
5 athletic footwear brand, increasing mindshare by120
bps Y/Y. Nike lost 510 bps of mindshare Y/Y in athletic
footwear among upper-income teens.
Phone remains the No.1 preferred method for customer
service interactions (~50% share); Text/SMS shows best
secular growth trends.
New Balance gained the most footwear mindshare
year-over-year, while Converse lost the most footwear
mindshare over the same 12 months.
55% of teens cited Amazon as their favorite
e-commerce website.
Lululemon remains the No. 2 athletic apparel
brand among upper-income teens (No. 1 among
female upper-income teens), but we note that Alo Yoga
was the No. 11 favorite brand and Vuori was the No. 15
favorite brand compared to No. 35 and No. 24
respectively, in Fall 2023.
Upper-income female fashion spend was down
-12% year-over-year with lower spend across apparel
(-13% year-over-year), shoes (-3% year-over-year),
and accessories spend (-21% year-over-year).
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footwearinsight.com Q2 July 8 2024 ~Footwear Insight Business Report Quarterly 21
