Footwear Insight

says Victoria Feldman, marketing director, Latitudes, whose mōshn brand was created, she says, "because we saw healthcare workers purchasing sneakers made for running and jumping — not for standing and walking on hard surfaces all day." e design of mōshn shoes aims to take weight off the toes and into the heels and works with the shape of the foot to naturally move the wearer forward to keep moving... even aer a double shi. e brand also offers a vibrant range of machine-washable styles and colors, letting healthcare professionals showcase their personal flair. Craig Truscott, CEO and co-founder, revere, notes, "We have certainly seen a li in the healthcare sector, primarily from women who are not just looking for all day comfort and support, but also stylish, more fashionable sneakers that don't look like running shoes," he says. "In many cases, footwear allows healthcare workers to express their individuality, so offering an elevated sneaker look, whilst not compromising support and function was our inspiration." 34 • Footwear Insight ~ July/August 2024 footwearinsight.com Skechers / Hands Free Slip-ins Relaxed Fit Work: Max Cushioning Elite SR – Eltra Designed with the brand's exclusive Heel Pillow, this slip-resistant hands- free work sneaker features a mesh and synthetic upper with adjustable laces on a Skechers Max Cushioning midsole, and an Air-Cooled Memory Foam insole. Xelero / GPS e GPS is a new style from Xelero that is slated to arrive at retail in Spring '25. e footwear is built with stability and motion control that mirrors the benefits of a clog but offers the all-day comfort of an athletic shoe. mōshn / Rhythm ese slip-resistant, machine washable sneakers with a SmartKnit upper offer cushioning and arch support and are made with materials that are easy to clean. e Rhythm features the brand's Dynamic Motion Tech for stability in the heel and an enhanced toe spring. MSRP $170. Revere / Los Angeles Lifestyle Sneaker Available in six colors, this stylish and supportive sneaker has an intricate laser cut leather upper, a cushioned midsole and removable arch support footbeds. It comes with a Fitting Kit that includes full length fillers to reduce volume for a snugger fit, forefoot fillers to reduce any heal slip and a shoehorn. MSRP $159.95. Frankie 4 / Dimity e Dimity features a performance knit upper with leather-lined footbed and collar lining. It is lightweight, convenient for traveling and commuting and very versatile when it comes to styling. Its Sole Hero Footbed offers cushioning where it's needed most. e Dimity is also slip-resistant. MSRP $165. Alegria / Duette is sleek slip-on vegan casual shoe combines comfort and flexibility with elastic side gores and a padded collar. e casual vibe continues with a lightweight slip-resistant sport rocker outsole and removable cushioned footbed. MSRP $90.

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