Issue link: https://viewer.e-digitaledition.com/i/1524276
footwearinsight.com July/August 2024 ~ Footwear Insight • 7 I nsole maker Superfeet announced it is partnering with Work Right NW, a provider of workplace injury prevention solutions, in a collaboration that aims to improve employee well-being and safety in the industrial work setting. Together, Superfeet and Work Right NW offer comprehensive solutions to help reduce musculoskeletal disorders, one of the leading causes of workplace injuries in the United States, which costs employers on average $17 billion yearly. Work Right NW specializes in workplace injury prevention by offering companies a combination of on-site specialists, training programs, and data analysis to identify and address potential injuries before incidents occur. Its goal is to proactively reduce healthcare costs, while keeping employees healthy, reducing workplace injuries. Work Right NW's on-site specialists are certified athletic trainers and physical therapists. e partnership with Superfeet allows an assessment-to-recommendation model custom-tailored for industrial businesses and workers to reduce workplace injuries and pain. n Joy Allen-Altimare is the new global chief marketing officer at Wolverine Worldwide- owned Saucony. She will be responsible for developing and executing Saucony's global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand's global heritage lifestyle business. Allen-Altimare will report directly to Rob Griffiths, Saucony's global brand president, and join the brand's senior leadership team. Allen-Altimare most recently served as the chief revenue officer of North America for Havas Media Network, where she was responsible for overseeing the agency's client experience, growth and multicultural teams. "Saucony is at a pivotal moment with tremendous potential," said Allen-Altimare. "The enthusiasm surrounding the brand is unmistakable, and I feel beyond blessed to be joining Rob and the whole Saucony team to help elevate this 125-year-old brand."n Superfeet Partners with Work Right NW Saucony Names Joy Allen-Altimare Global Chief Marketing Officer COLLABORATION EXEC NEWS www.isanextgenmaterials.com Superfeet gets to work.