ensures that our stores are
well-informed about product
details."
An area that doesn't fall
into the tech bucket but
could greatly benefit costs for
retailers is the recent Supreme
Court ruling allowing a legal
challenge to debit card swipe
fees to move forward. e
lawsuit challenges a Federal
Reserve cap on debit card
swipe fees that took effect
in 2011. In 2023, the Fed
proposed lowering the per
transaction fee cap to 14.4
cents plus .04 percent for
fraud loss and 1.3 cents for
fraud prevention. e NRF has
said the fraud prevention fee
should be eliminated since the
2015 adoption of EMV chip
cards shied fraud costs to
merchants. n
More retailers are turning to technology to
improve the in-store experience for customers
and the communication level among staff.
insoles-sorbothane.com
sorbothane.com
800.838.3906
STABILITY, COMFORT
& PAIN RELIEF
SORBOTHANE
®
is the material that absorbs up to 94.7%
of damaging impact force before it
enters the body. Sorbothane
®
replicates
the natural shock-absorbing ability of
the human body.
MADE IN USA
Sorbothane_2020-Dealer-Ads_4.indd 1 Sorbothane_2020-Dealer-Ads_4.indd 1 2/12/20 9:15 AM 2/12/20 9:15 AM
sportstylemag.com • sportstyle
July/August 2024 • 11
