sportstyle

Friends & Family Recommendation When shopping at a brick & mortar store for your pickleball needs, do you feel the store's presentation and product selection is: 0% 5% 10% 15% 20% 25% 30% 35% 40% Excellent Good Adequate Poor Do you think pickleball should be an Olympic sport? YES 25% 75% NO When shopping for pickleball footwear, apparel or equipment, what type of recommendation or suggestion would make you most likely to purchase a particular brand? TREND INSIGHT Product Review in Article Online Discount Store Sales Associate Recommendation Brand Advertising In-Store Merchandising & Signage Social Media Influencer 1 2 3 4 5 6 7 WHAT DO YOU LIKE MOST ABOUT THE SPORT OF PICKLEBALL? 50 • July/August 2024 sportstyle • sportstylemag.com 20s 30s Super fun and social and easy to pick up! Female Age 26 It's accessible and fun for all skill levels. I can play with my friends who are really good and I can play with my friends who are just getting started and I'll have equally fun times. Male Age 27 e people and the competition. It's a simple game to learn and extremely fun to play with different people with different skill levels. I do enjoy more competitive play too. Male 29 Accessible, fun, social, can play with a wide range of skill levels, doesn't require much specialty equipment. Female Age 26 Low barrier to entry, hard to master. Great for all ages. Male Age 27 It is a social thing and allows me to connect with all my family members and friends of all ages. Female Age 25 e inclusion. Everyone can play. Male Age 31 It's easier on my knees then tennis. Male Age 39 I like that it is an active sport that is available for all ages. I like that it can be leisurely and competitive and that it's just fun. Female Age 30 Pickleball is the perfect blend of the speed of ping pong with the scale of tennis and really gets my heart rate going in a fun not too serious game. Male Age 37 I exercise and play a sport that is easier than tennis. Makes me run (I do not like jogging) and keeps my brain engaged. Female Age 39 I think its a great way to get in shape, I like that it keeps you moving during play. I also like how all ages seem to be playing it and it's became a nice social sport. Much cheaper than golf! Male Age 33 e combo of it all and the speed. Male Age 34 It's more approachable than tennis for most people and it's easier to find people willing to Play or give it a shot. Male Age 30 I like that the barrier to entry is low, and it is a bit easier to pick up than tennis. It is also nice that there are so many leagues and more people my age (millennials) getting into the sport. It makes it a more social experience. Female 33 It's a lot of fun, and far more technical than initially thought. Male Age 35 I am totally 100% ADDICTED to pickleball. I think it's not having to chase the ball down so much like you do in tennis. It stays with you. I like that I can play it with my parents, even grandparents to a level. It's fun for all ages. Female Age 31 How much activity you get through the sport, being competitive and getting exercise while having fun is a sneaky and great way to get your steps/activity in. Female Age 34 Friendly competition, great exercise and hand-eye coordination. Female Age 34 It's age and talent inclusive. Female Age 30 I like that it brings people outside and gets them active and there's a group/ community element to it. I think all of those things are very important to live and maintain a healthy lifestyle. Male Age 38 It's a great sport for all ages. It can be very social or highly competitive. I could play in a friendly game with people double my age in doubles or play competitively in a competition with someone half my age in singles. at's rare for a sport that has a low cost of entry and high accessibility. Male Age 35 Short form cardio with the scalability to make it as intense as you choose. Male Age 30 Chance to be active and have fun. Female Age 39 It's something I can continue to play for years to come! Fun and fast paced. Female Age 32 I love how easily accessible it is for people of all ages and backgrounds. You can play with minimal gear or you can spend a lot for professional equipment. It is such a fun sport to play with friends and family of all ages. Male Age 35 A great low impact sport that takes talent and practice, but is not intimidating for new players. Male Age 30

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