8 • Footwear Insight ~ September/October 2024 footwearinsight.com
P
rior to the U.S. Open, where he became the first American
man since 2006 to reach the final, Taylor Fritz officially
signed on as an ASICS footwear endorser with a multi-
year agreement. Fritz, who has been ranked as high as #5
in the world, will wear the GEL-Resolution 9 shoe. He stated, "By
chance, I tried the shoes during a photoshoot and then in practice
that same aernoon, and I immediately felt more comfortable than
I have in years. e comfort, the support, the speed — it's just on
another level. I'm extremely proud to represent a brand with such
a rich history in sports and footwear, and one that cares so deeply
about health and wellness."n
ASICS Adds
Fritz to Roster
TENNIS
THE FOOTWEAR EYE
N
ew England native Cooper Flagg, projected by many
to be the top pick in the 2025 NBA dra, has signed an
endorsement deal with New Balance. Flagg, a freshman
at Duke University, grew up in Newport, Maine, 25
miles from a New Balance manufacturing facility in Skowhegan,
Maine. In addition to featuring in New Balance basketball mar-
keting campaigns, Flagg will work with the brand across lifestyle
extensions and community initiatives. He is the latest addition
to the New Balance hoops roster, which also includes the likes of
NBA players Kawhi Leonard, Tyrese Maxey, Jamal Murray and
WNBA player Cameron Brink. n
NB Lands Phenom
Cooper Flagg
FUTURE STAR
