Issue link: https://viewer.e-digitaledition.com/i/1527259
10 • Footwear Insight ~ September/October 2024 footwearinsight.com P erformance running sock brand Jogology celebrated its one-year anniversary in September and at the same time expanded its collection to include a new quarter length option for runners who want more ankle coverage. Tanya Pictor, co-founder of Jogology, stated, "is past year has been amazing, and we feel we are just getting started with the momentum of Jogology. We are excited to continue to work hard with all our retail partners and continue to provide the highest quality products for their customers." Jogology's Quarter sock is built on its medium cushion style, with cushioned heels and toes, and no cushioning around the midfoot. e Jogology Quarter is available in silver grey, sky, white and black colorways and retails for $16. n HOSIERY THE FOOTWEAR EYE W ith the recent launch of the limited-edition Keep It Going Classic Clog, Crocs is highlighting the steps it is taking toward its circularity goals. e Keep It Going clogs feature 25% post-consumer recycled content in each shoe, and are created from footwear collected through the brand's 'Old Crocs. New Life' consumer takeback program. e brand had previously announced it had achieved 25% bio-circular content across its entire Croslite material portfolio, which includes the Classic Clog and the majority of the brand's shoes. By incorporating bio-circular content, Crocs is giving a second life to plant-based byproducts that would have otherwise ended up as waste through material innovation. e brand's 'Old Crocs. New Life' pilot program launched last October and with its nationwide expansion in May, the brand has collected Crocs shoes at retail locations across the country and through an online mail-back kit. Gently used Crocs that can still be worn are donated to Soles4Souls, while 'well-loved' Crocs that cannot be kept on feet are processed, sorted and deconstructed into post-consumer recycled materials ready for their next use, such as being integrated into the Keep It Going Classic Clog. n Crocs Keeps it Going Towards Circularity New Style from Jogology ECO NEWS