Footwear Insight

When purchasing footwear, what factors determine whether you purchase the footwear in a brick-and-mortar store or purchase it online? Have you bought your footwear online and picked up in store (BOPIS)? 40% 60% Have you ordered online and then had to return in store (DORIS)? YES NO NO NO NO YES YES YES 52% 48% Have you joined a store's loyalty program? 78% 22% Do you consider the return policy of the store when making a footwear purchase? 68% 32% When shopping for footwear, how important is the sit-and-fit experience at the store? 0% 10% 20% 30% 40% 50% 60% Very important Somewhat important Not important footwearinsight.com September/October 2024 ~ Footwear Insight • 47 How confident I am in the fit, employee's specialized knowledge about shoe, and the return policy. Male 43 I don't like to wait. I want them now. Female 55 at the brick-and-mortar store has what I need, and I can walk out with it that day. Female 39 Size and color availability, additional discounts and urgency. Female 34 Price, availability of my size, ability to try on, if they offer in-store sizing/fitting/gait analysis (for running shoes). Female 34 e price, the colors, if they have the right sizes, return policy. Female 29 Depends on whether or not I can get it cheaper online or if they are running a store only deal. I also consider the cost of shipping and whether I can use other form of payments online versus in store. Female 41 Fit/comfort test on treadmill/around store, colors/design/style oen look different in person than online. If the shoe I came into the store for doesn't fit/look good, I discuss with store employee and almost always find an alternative shoe to buy or consider. Female 49 If a store associate helped fit me to decide on the shoe style, then I buy in store. Otherwise, I usually shop online for the cheapest price. Female 33 Unfamiliar brand or model, I want to see someone who knows the shoes and I want to try it on. For brand and model I know and regularly use, I can buy online. Male 54 Potential discounts, the customer service/ employee help, in store availability. Female 26 Affordable prices as well as styles and reputation of store. Female 38 ey have a wide variety and they know what they are talking about. Male 33 If they are helpful answer any questions I may have. And if they seem to have a good amount of options is what keeps me going back. Female 25 Price, sales, promos, and/or loyalty points. Male 41 I need to try on the shoes and talk with the staff. It is much quicker to ensure I get the right shoes and not waste time and money. Male 53 Customer experience and knowledge, price also plays a role, as does availability of shoes. Male 33 If I already decided I want to purchase the shoes and verified the size, the determining factor for whether I buy them in the store or online is price, rarity/demand for the style, and shipping speed. Female 36

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