Footwear Insight - Business Report Quarterly

October 7, 2024 / Q3

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ON THE MOVE IN & OUT... ON THE WAY IN ... ... AND ON THE WAY OUT Breakdancing is OUT as an Olympic sport aer the Paris Games. New York City is OUT as Foot Locker's corporate home. Bloated footwear inventories will be OUT for the holiday season. Sanuk is OUT at Deckers aer being sold and Sanuk is IN at Lole Brands, which acquired the SoCal, surf-inspired brand in August. John Donahoe is OUT at Nike out aer reaping $104 million in pay and benefits during a five-year period. n Cooper Flagg, the Gatorade National Player of the Year for basketball, is IN as a New Balance endorser. Joy Allen-Altimare is IN as the global chief marketing officer for Saucony. Kylee Barton is IN as global head of product for Altra. St. Petersburg, FL is IN as Foot Locker's new corporate home. Hands free footwear from the likes of Skechers and Kizik is IN. Taylor Fritz is IN as a U.S. Open men's finalist and new Asics footwear endorser. MB.04, e fourth iteration of LaMelo Ball's signature basketball shoe from Puma is IN. Elliott Hill is IN as president and CEO of Nike on Oct. 14. Flag Football and Squash are IN as first time Olympic sports in 2028, Lacrosse will be back for the first time since 1908. footwearinsight.com Q3 October 7 2024 ~ Footwear Insight Business Report Quarterly 21

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