From wrestling and volleyball to track and lacrosse, dealers are
benefitting from year-round participation. While football in the fall,
basketball in the winter and baseball and softball in the spring are
the mainstays for team dealers, they realize that the keys to their
financial success are now based on their ability to cater to every
sport being played in their area and not just the big boys. And for
so many sports these days, their seasons extend beyond the few
months that it is played competitively at the high school level. Let's
take a look around the country and around the specialty sports for
insight into how successful dealers approach them and make them
a part of their everyday businesses.
BY MIKE MAY
SPECIAL
TIMES
AHEAD
sportstylemag.com • sportstyle
September/October 2024 • 29
TEAM / SPECIALTY SPORTS
