6 • September/October 2024 sportstyle • sportstylemag.com
SURVEY / TRENDS
Nike remains the No. 1 favorite footwear (59% share) and
apparel (34% share) brand, but mindshare decreased 190
bps Y/Y and 230 bps from Fall 2023.
Teen footwear spend was down -1% year-over-year, led by
average income teens footwear spend decreasing -3%Y/Y,
partially offset by upper-income teens footwear spend
increasing 5% year-over-year.
Teen "self-reported" spending was down -6%
Y/Y to $2,263, and up 1% vs. Fall 2023; parent
contribution was 62% in-line with last Fall.
BRANDS TRENDING WITH TEENS
In the "47th Semi-Annual Taking Stock with Teens Survey" conducted earlier this year, the Minneapolis-based investment
company Piper Sandler asked 6,020 teens, with an average age of 16, across 47 states, questions about their favorite
brands and things, including athletic footwear and apparel and online shopping. Here are some of the key findings:
TEENS' TOP FOOTWEAR BRANDS TEENS' TOP CLOTHING BRANDS
VANS HOLLISTER NEW BALANCE SHEIN ADIDAS LULULEMON CONVERSE AMERICAN EAGLE NIKE NIKE
59%
7% 7%
5%
3%
3% 3%
5%
6%
34%
