sportstylemag.com • sportstyle
EVERYDAY
WELLNESS
BY SUZANNE BLECHER
Footwear begins with support, according to Mike Walker, head of marketing at täōs. "Our feet are not flat; they
possess unique curves and contours that connect us to the earth below," the exec explained. At his company, shoes
are designed from the ground up, prioritizing arch support, cushioning and stability as the foundation for long-
term health and comfort. In essence, look good, feel good.
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Easy on/off footwear is a vibrant trend. At OOFOS,
all styles offer these capabilities for improved convenience. "It saves time and effort, making it ideal for quick tran-
sitions from training to recovery or just getting ready during a busy morning," said Dan Hobson, head of design
for OOFOS, adding, "It can also provide a more comfortable experience for those who struggle with bending or
maneuvering."
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Alegria Design Director Megan Gold added that easy on/off footwear is great for customers with
joint issues. "We have always done very well with slip-on styles, but this has really become a big piece of the comfort
category," she said.
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We asked execs what traits make a shoe good for everyday wellness. Here's what they told us.
September/October 2024 • 21
FOOTWEAR / WELLNESS
Rieker / Women's style W1202-00 and men's style U0707-00 offer everyday comfort in low-top sneaker silhouettes. The women's sneaker features
an ultra-light and flexible platform sole. The men's style boasts a lightweight, soft EVA midsole with a robust outsole, taking the walking experience
to a new level. MSRP $140 and $150.
PUTTING HEALTHY
FEET AT THE FOREFRONT.
