Issue link: https://viewer.e-digitaledition.com/i/1528341
All starting their companies with outside-of-industry perspectives, each is embarking on disrupting the world of hiking. It's their unique perspectives and stories that resonate with consumers. SENIQ Columbus, OH-based SENIQ fuses trend-forward designs with highly technical functionality. "All styles are built with a women-first mindset, designed to move with curves, highlighting our femininity rather than hiding it," noted Hilson. Colorways for the trail are inspired by the runway. e firm's best-selling pant and short are craed from its Trailmix fabric, which is a cooling, lightweight nylon twill with four-way stretch, water repellency, abrasion resistance and wicking – with a UPF 50+ rating. e brand launched its first ski collection in October 2024 which combines what ompson describes as "a fresh color theory, feminine silhouettes, and world class innovation to empower women to get outdoors for mental reset." Key Style: e Dirtpop Jacket is a nylon twill featuring a DWR finish, abrasion resistancy, lightweight breathability, and UPF 50+ sun protection. Convertible sleeves are removable as your elevation changes on trail. "is piece especially encompasses our street-to-trail vision with many of our customers wearing it on and off the trail, including to office or brunch," Hilson commented. textileinsight.com Fall 2024 ~ Textile Insight • 13 SENIQ Founders Madison Hilson and Tina Thompson. eVent ® Fabrics proudly introduces alpineST, the pinnacle of performance and sustainability. With a remarkable 25-year legacy of delivering cutting-edge waterproof technology, eVent ® now unveils alpineST, a premium PFAS-free fabric technology designed to conquer the world's most extreme conditions. alpineST delivers peak weather protection with high breathability and superior waterproofness that lasts for dozens of washes.The combination of reliable fluorine- free technology paired with durable, recycled fabrics and finished with C0 DWR delivers unparalleled planet-positive high performance. eVent alpineST: Peak Performance, Minimal Impact Visit us at Functional Fabric Fair Stand 1506