Issue link: https://viewer.e-digitaledition.com/i/1528934
percolating, and now when I mention our cooling tech it immediately opens doors to conversation with run brands. Our approach at Coolcore is how we can help people run anytime of the day in warm weather." Coolcore's chemical-free, cooling fabric technology manages heat and moisture for optimal temperature regulation. "A cool to the touch product works great in the store, but doesn't provide thermal regulation," Schenker explains. "People are starting to understand the distinction between wicking and cooling, and cooling in the most sustainable way." Australian running brand Fractel has partnered with Coolcore in new and upcoming collections. Styles of run hats have launched showcasing Coolbreeze knitted mesh fabric with Coolcore technology, and coming to market in 2025 is Fractel's Velocity collection of outdoor performance apparel and a new style called the Adventure Hat. "By introducing these new Coolcore fabrics to our collection, we're advancing our products for maximum comfort, effectively managing the body's moisture with regulated evaporating technology. Additionally, these fabrics provide UV protection without the use of sun- blocking chemicals, helping you feel fresh—all in the name of our most sustainable practices," states Matt Niutta, Fractel founder and director. A Coolcore collaboration with Noble Biomaterials is currently in the works to create Coolcore cooling fabrics with Noble's yarns infused with anti- microbial properties. Eco-Performance Material innovation is a major focus from performance wear to active lifestyle and from socks to shoes, with brands viewing natural fibers as compelling alternatives to petroleum- DESIGN / MATERIAL INNOVATION 14 runstyle Fall 2024 runstylemag.com On footwear upper using LightSpray, a new method of make. Carbitex Carbon Plate in Altra footwear.