runstyle

Fall 2024 runstyle 39 "We believe that cushioning and max cushioning will continue to be popular, but we do believe that other levels of cushioning will begin to re-emerge as consumers continue to look for different experiences while running," said Alex Lind, product director at Altra. Carbon-plated models also continue to see strong demand from race-day runners, while minimal models are making a small comeback. "Some customers will be looking for more minimal products, and we are seeing increased demand for some of the most minimal shoes in our line," said Russ Stevens, product manager at Topo. "e sales of minimal shoes do not account for the same volume as our cushioned models, but we are seeing the category as an opportunity for growth. We are also seeing that more minimal products are starting to trend in the lifestyle space, which may start to trickle into running in the coming years." Indeed, while few calls for the return of the barefoot craze are being heard, interest on the lifestyle side in low-profile silhouettes, marked by Adidas' Samba and Gazelle terrace sneakers, appears to be an opportunity for running footwear to address more minimal designs. Stevens still expects cushioning to be the most significant sales driver in the running footwear space through 2025, supporting both max cushioning and daily training categories. He noted that demand for plush models is likewise benefiting from innovation that's elevating product. Stevens observed, "With the high stack heights, we expect foam technologies and midsole geometries to continue to evolve and improve, allowing shoes to feel light, smooth, and fast despite the high stack heights." Kevin Fitzpatrick, New Balance's VP of performance running, also expects max cushioning and other stacked styles to remain strong sellers in 2025, noting that cushioning remains "one of the key drivers for runners as they look for comfort and protection." However, New Balance saw an opportunity this year to bring back Minimus, its minimal range first launched in 2011, and will continue to add Minimus models in 2025 in both running and training. Fitzpatrick said, "is type of shoe is used as a tool for runners to get closer to the ground, improve feel and create a natural foot position." WHAT TO WATCH FOR IN RUNNING FOOTWEAR IN THE YEAR AHEAD. BY TOM RYAN TALKING It's no secret that max cushioning has become a key staple in the runner's rotation of shoes. And that's expected to continue into 2025. However, new growth areas from low profile solutions to super trainers are emerging with the benefit of new materials and design techniques. What trends are leading the way right now? And where are performance running footwear trends headed in 2025? We checked in with leading footwear brands, and here's what they told us. TRENDS Mizuno Neo Vista An everyday runner, the Neo Vista features Smooth Speed Assist design with a significant heel bevel for an efficient midfoot landing. e aggressive forefoot rocker delivers a smooth and propulsive transition. Mizuno's ENERZY NXT midsole material maximizes energy return and cushioning. MSRP $180.

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