runstyle

0% 10% 20% 30% 40% 50% 60% 70% 80% Not Affiliated With Store Single Brand Specific Affiliated With Store Run Specialty Sporting Goods Store Outdoor Specialty Dept. Store Mass Merchant Single Brand Specific Independent/ Family Shoe store Where do you shop for your running footwear? ECOMMERCE SITES 0% 10% 20% 30% 40% 50% 60% 70% 80% Not affiliated With Store Single Brand Specific Affiliated With Store Sporting Goods Store Run Specialty Outdoor Specialty Mass Merchant Department Store Single Brand Specific Independent/ Family Shoe Store Where do you shop for your running apparel, gear and accessories? In our latest consumer survey, we asked more than 300 runners to share their insights on where, how and why they shop for their running products. For the respondents, all of whom identi- ed as "runners," the most popular place to buy running shoes is a run specialty store (62%), followed by sporting goods stores (58%). When purchasing run apparel and gear, however, runners say that sporting goods stores (68%) are the top choice, followed by run specialty stores (61%). e top reasons listed when choosing which brick-and-mortar locations to shop at are selection (#1), followed by price (#2) and location of the store (#3). Runners also tell us that their brand loyalty in footwear is much stronger than it is in apparel. When shopping for running shoes, 75% have a brand in mind before entering the store, while only 39% have a brand in mind already when they go shopping for running apparel. Also of note, more than 80% of respondents say that a brand's sustainability commitment is somewhat or very important in their purchasing decisions. We also asked about loyalty programs, price-matching, group runs, and more. Our open-ended questions prompting replies about what consumers do (and do not) like about their local run specialty stores also delivered some interesting replies! ■ This survey conducted by MESH01 included 300 respondents, men and women who are active and purchased footwear in stores. Trend Insight is a feature within runstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of active and outdoor enthusiasts. RUNNERS SHARE THEIR SHOPPING INSIGHT CARPE TRENDEM ECOMMERCE SITES 44 runstyle Fall 2024 runstylemag.com TREND INSIGHT / RUNNING CONSUMER SURVEY

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