BRICK AND MORTAR
Rank in terms of importance
when choosing where to
shop for your running
footwear and/or apparel.
When shopping for running
shoes at a running specialty or
independent shoe store, after
spending time being fitted
and finding that perfect shoe,
do you feel it is fair to ask for
a lower price if it is offered
online or elsewhere?
YES
1
SELECTION
2
PRICE
3
CUSTOMER SERVICE
4
RETURN POLICY
5
ATMOSPHERE
38%
36%
25%
NO
SOME
TIMES
Do you have a specific brand in
mind before you go into the store?
Do you like to have additional styles or brands
presented to you by the sales associate?
Have you ever gone into a
store to try on your running
footwear or apparel and then
left to purchase the same item
online at a site not affiliated
with that store?
YES
68%
32%
NO
Running shoes
What factors influence you to consider new brands?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Friends
& Family
Discount
Or Sale
Sales
Associate
Saw In
Store
Social
Medial
Advertising
Celebrity,
Athlete
Endorsement
Advertising
In Magazine
Apparel
0%
10%
20%
30%
40%
50%
60%
70%
80%
Discount
or Sale
Friends
and Family
Saw
In Store
Store Sales
Associate
Social
Media
Ads
Advertising
In Magazine
Celebrity,
Athlete
Endorsement
RUNNING SHOES
YES 75%
25% NO
APPAREL
YES
61%
39% NO
APPAREL
YES
60%
40%
NO
RUNNING SHOES
YES
77%
23%
NO
runstylemag.com Fall 2024 runstyle 45
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W W W . M E S H 0 1 . C O M
