Are you willing to pay more for
running shoes, apparel or gear
with a strong sustainability story?
YES
33%
43%
25% NO
MAYBE
Do you participate
in local group runs?
YES
49%
51%
NO
How important is a brand's sustainability commitment to you when
making purchasing decisions for your running shoes, apparel or gear?
0%
10%
20%
30%
40%
50%
60%
Somewhat important Very important Not at all important
If yes, how did you become
aware of the group?
0%
10%
20%
30%
40%
50%
Other
Runners
Social
Media
Run Specialty
Retailer
Would you be more likely to purchase from a running specialty or
independent shoe store with a "take back" program where the store recycles
running shoes for you after your shoes have reached their "end of life?"
If yes, would you expect to
receive a discount or credit
towards your new pair?
YES
70%
30%
NO
YES
NO
19%
81%
46 runstyle Fall 2024 runstylemag.com
TREND INSIGHT / RUNNING CONSUMER SURVEY
