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runstylemag.com # THE BUZZ Mount to Coast, the Hong Kong-based performance running footwear brand specializing in ultrarunning and long-distance pursuits, has named Doug Rosenberg as its U.S. Country Manager. He will lead business growth in wholesale channels as well as operational efficiency to meet financial goals. Rosenberg has over 25 years of experience in both domestic and international roles in e-Commerce, merchandising and business operations, most recently as Brooks Running's Director of Global Footwear Business and Strategic Sourcing. At Mount to Coast, Rosenberg plans to specifically focus on revenue growth in the run specialty channel and maintaining strong retail partnerships. He will also support brand communications through marketing and public relations efforts. Mount to Coast brought three shoes to market this past year: the R1 road race shoe; S1 road daily trainer; and the P1, a supportive road running and walking shoe. In 2025 the brand will launch its first trail shoe, the T1; a hybrid shoe model, the H1; and a new proprietary, sustainable material, EcoFlex. La Sportiva announced a new partnership with the Cirque Series, the U.S. mountain running series where each race begins at the base of a world-famous ski resort. La Sportiva's partnership with the Cirque Series will include exclusive on-site activations, athlete appearances, gear demos, and product giveaways at each event. La Sportiva will highlight its mountain running shoes and gear at each event. BibBoards, which offers an eco-friendly (recyclable and reusable) solution to race bib attachment, announced it has surpassed 100,000 orders. e brand is celebrating this achievement, noting that it marks the growing popularity of BibBoards across a range of sports communities, from run clubs and cycling events to obstacle course races (OCRs), and beyond. BibBoards not only aims to deliver on practicality and sustainability, but also on personalization opportunities that allow participants to "express and inspire" on race day. Performance headwear and accessories brand Headsweats is partnering with UltraSignup, the race marketplace for endurance events. e collaboration makes Headsweats a preferred UltraSignup partner, unlocking discounted pricing to premium and customizable apparel and headwear for races exclusively on UltraSignup. rough this partnership, even smaller races can now enjoy the same high-quality products and discounts typically reserved for larger events, thanks to their place in the UltraSignup ecosystem. Recovery footwear brand Velous announced that its full line of sandal products has been awarded the American Podiatric Medical Association (APMA) Seal of Acceptance. To earn the seal, each product is reviewed and tested by a group of APMA podiatrists to ensure it promotes foot health. e committee also looks at information on the product's safety, quality control, and other data. Velous Footwear's sandals incorporate the company's patent-pending Tri-Motion Technology and proprietary triple-density Foamotion Formula foam to provide what feet need at each part of the foot strike motion, from supportive heel contact and arch support through toe-off to the next step. n Mount to Coast R1 Twilight. 8 runstyle Fall 2024 runstylemag.com

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