runstyle

50 runstyle Fall 2024 runstylemag.com TREND INSIGHT / RUNNING CONSUMER SURVEY What "benefits" do you feel make such a loyalty program worth joining or subscribing to? YES NO Do you belong to a loyalty program for a run specialty retailer? Discounts, free returns/exchanges. Perhaps exclusive colors. First dibs on sales. All of those would be nice. Female 42 I purchase a lot of running related merchandise so if I can get rewarded for my purchases I will shop with the retailer who does so to get the most value for my dollar. Female 41 Worth it if it allows for an extended return window or if the points don't expire. Male 30 Something with a discount or a deal of some kind. Maybe members-only events to try shoes from reps or to wear test. Male 50 Coupons, sale previews, and bogo! Male 37 If the free loyalty program provides lucrative benefits and earning points for joining, shopping, and engaging in other activities would be great start to join. Female 24 Discounts and better return policy. Female 42 Free shipping on $25, discount codes, $10+ rewards when you reach milestones. Female 35 e only one I'm subscribed to does a birthday gi of like $5 to $10 off. Reward points for purchasing a certain dollar amount. Female 42 Earning points when I shop. Trading points in for discounts on future purchases. Female 51 Discounts & promotions for races or events. Male 40 No cost to join and can accrue points for discounts on future purchases. Male 35 Savings over time. ey can also look up what I've bought in the past. Male 39 It allows me to get "free" swag aer so many points which isn't much in the grand scheme of things, but it is nice to feel like you matter. Male 40 A percentage credit back. Member exclusive deals or sales. Female 34 Free stuff. Female 25 If the program provides an initial discount when joining then it might be worth it. Male 46 44% 66%

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