Footwear Insight

LIFESTYLE SNEAKERS ARE THE PERFECT FIT FROM DAWN 'TIL DUSK. 12 • Footwear Insight ~ November/December 2024 footwearinsight.com By Suzanne Blecher L ifestyle is "THE trend reference for sneakers in 2025," according to Craig Truscott, CEO of revere. "From slim retro to the current fun fusion of materials, when you need to include comfort in your choice, the real comfort is in knowing that reaching for the right sneakers will have you look like you're a part of the 'now' look," he explained. Lifestyle sneakers are getting more sophisticated with better materials and higher quality. Finn Comfort USA President Justin Orrell-Jones sees emerging consumer interest in classic constructions with heightened eco-friendly attributes contributing to overall wellness. "is interest is piqued by products that are also conducive to repair, resole, and ultimately extended use. ese are standards generally considered a tall order for the conventional sneaker world, but they align perfectly with the production and footwear standards at Finn Comfort." Here's what else execs are seeing in sneakers for the year ahead. EVERYDAY OPTIONS TRENDS WHAT DO CONSUMERS WANT IN A LIFESTYLE SNEAKER? "We, at revere, are offering some easy to embrace styles that cover comfort, trend, color and materials. Whether it be the more classic sneak feel of Longbeach or the fresh new take of Los Angeles, we have your style and occasion of wear covered." - Craig Truscott, CEO, revere "Comfort continues to be the most important feature that consumers look for, which aligns perfectly with ECCO's DNA. Additionally, consumers are increasingly interested in easy-on/easy-off technology, breathability and lightweight sneakers. ECCO continues to check all those boxes as well as versatility in wearing occasions." Dan Leonardi, head of sales - Americas, ECCO

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