footwearinsight.com January/February 2025 ~ Footwear Insight • 17
Orthotic insoles can be a profit center for retailers. "Besides generally having higher profit
margins than shoes and requiring little floor space, orthotic insoles can be a great source
of repeat business," explains Marc Goldberg Owner of Bonapeda Enterprises (Saluber).
Once a customer identifies insoles that give them the support they need, "they often want
the insoles in all their shoes and come back to the store to buy multiple pairs," he added.
For retailers looking to ramp up their insole game this year, there are plenty of options
in 2025. Here, brand execs share their insight on what consumers are currently looking
for insoles, and what retailers are expecting.
SOLD ON
INSOLES
Essentials
IT'S TIME TO STOCK UP ON
INSOLES. BRANDS OFFER UP
PRODUCT INSIGHT FOR 2025.
BY SUZANNE BLECHER
SORBOTHANE/SORBOAIR
e SorboAir replacement insole features a lightweight air-infused Sorbothane foam base for heel-to-toe comfort. A Sorbothane heel is added
to absorb up to 94.7% of impact shock before it enters the body, reducing impact-related injuries and relieving pain. A urethane foam liner
provides extra cushioning and moisture wicking. Made in the USA. MSRP $30.99.
